How Should We Develop Our Content Strategy?
So, we get asked how to create the best content strategy, a lot, probably 4 – 5 times a day, if not more. And it’s a doozy. Basically, folks always ask us how they should build their content marketing strategy in order to reach certain marketing or business goals. Well, without further ado, here’s our current model for doing just that.
The best way to build the year-long content strategy is:
Time and Research
2. develop your goals and write them down. make sure they are clear and understood by everyone involved in achieving and crushing the goals.
3. stay focused on doing the research related to the topic. use data to determine which topics to cover, what kind of content similar to it gets the most shares, comments, likes, followers, retweets, etc. measure the potential audience sizes with tools like google adwords keyword planner, moz, semrush, etc. use content research tools like google trends, buzzsumo, buzzfeed and reddit to discover communities of related topics that you can reach with well produced, relevant content.
4a. build up a list of content freelancers. Make and keep an updated roster of at least a few of each of these types of professionals: content writers, infographics artists, video makers, audio producers, ebook publishers, etc. you can certainly find them on fiverr, upwork, 99designs, as well as other marketplaces and online communities.
6a. build up a list of freelance distributors. Make and keep an updated roster of at least a few of each of these types of professionals: bloggers, social media marketers, content website publishers, podcasters, vloggers, influencers, seo specialists, sem / adwords / ppc specialists, facebook ads specialists, amazon ads specialists, pinterest ads specialists, instagram ads specialists, etc. make sure they publish in places that are relevant to the topic you are promoting. you can certainly find them on upwork, fiverr, seoclerks as well as other marketplaces and online communities. make sure they give you their analysis, estimates and reports so that you can compare their forecasting and performance and see how it impacted the campaign.
7. Monitor the data. See what’s good, bad and ugly about the performance of the works. Tweak where possible. if something is bad or unoptimizable, dump it. if something’s working well, find ways to reinforce it in the same materials *if it will help*, and find places and ways to repeat it elsewhere.
Review Numbers & Performance
Just Do It … Again
10. That’s it! Good luck!