SEO, AEO, GEO & ASO: The Art of Getting Found.
With 25+ years of experience, we don’t just follow the rules; we write them.
In a world of noise, visibility is the ultimate currency. Your brand is more than just a website, an app, or a storefront—it’s a destination. But getting people to that destination requires more than just a great product. It requires a strategic, data-driven approach to search.
At Yasha Harari Marketing Agency, we specialize in the art of getting found. We provide comprehensive, best-in-class services for Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and App Store Optimization (ASO), built on a foundation of experience that predates the very concepts themselves.
The New Rules of Search: Beyond a Simple Ranking
Today’s search landscape is more complex than ever. Google’s algorithms are constantly evolving, app stores have become crowded, and consumers demand hyperlocal, instant results. Simply having a website is not enough. You need an orchestrated strategy that anticipates user intent and positions your brand at the exact moment of need.
We deliver a holistic approach that goes beyond keywords to build a robust, sustainable search presence that drives traffic, builds trust, and converts visitors into loyal customers.
Our Core Search Optimization Services
Search Engine Optimization (SEO): The Foundation of Digital Growth
What is SEO and Why is it so Important? SEO is the process of improving your website’s visibility on search engines like Google and Bing. It’s the engine that drives organic traffic, which is free, high-quality, and scalable. A strong SEO strategy means you show up when customers are actively searching for solutions, products, or information you provide. It builds your authority and makes you the go-to resource in your industry.
Our SEO Services Include:
- Technical SEO Audits: We perform a deep-dive analysis of your website’s architecture to identify and fix issues that hinder its performance. This includes site speed optimization, mobile-friendliness, crawlability, and schema markup to ensure search engines can read and index your site perfectly.
- On-Page & Content Strategy: We develop a content strategy based on meticulous keyword research and competitor analysis. This includes optimizing your site’s structure, headings, internal linking, and content to provide the best possible experience for both users and search engines.
- Off-Page SEO & Link Building: We build your website’s authority and trust through a strategic link-building program. We identify high-quality, relevant opportunities to earn backlinks, which act as a powerful signal to search engines that your site is a credible source of information.
Answer Engine Optimization (AEO): The Next Frontier
What is AEO and Why is it the Next Frontier? The search landscape is undergoing a monumental shift. Users are moving beyond a simple list of links and expecting direct, AI-generated answers. AEO is the practice of structuring your content to be easily understood and referenced by large language models (LLMs) and generative AI, ensuring your brand is the source for these authoritative “answers.” It’s about securing your place in the Google Knowledge Graph and other answer-driven platforms.
Our AEO Services Include:
- Content Structuring & Schema Markup: We format your content with precise HTML and Schema.org markup to make it digestible for AI models. This ensures key information like product details, FAQs, and brand identity are correctly identified.
- Semantic Keyword Strategy: We move beyond simple keywords to focus on the semantic context and conversational intent of user queries. This allows us to craft content that directly answers complex questions.
- Knowledge Graph Optimization: We implement strategies to build your brand’s authority and presence within Google’s Knowledge Graph, positioning you as a trusted entity for direct answers.
- AI-Ready Content Audits: We analyze your existing content to identify opportunities for optimization, transforming it from a collection of pages into a rich, structured data source for generative AI.
Generative Engine Optimization (GEO): Securing Your Position in the AI Era
What is GEO and Why is it Critical for Modern Brands? The most advanced search engines now feature a “generative” experience, where AI directly synthesizes information from various sources to provide a comprehensive answer. GEO is the practice of optimizing your content to be the definitive source for these AI-generated results. It is the evolution of AEO, focusing on securing your brand’s presence within the Search Generative Experience (SGE) and other conversational AI interfaces.
Our GEO Services Include:
- SGE-Specific Content Strategy: We design a content strategy focused on providing clear, verifiable, and authoritative answers that AI models will cite and summarize.
- Prompt-Ready Content: We optimize your content to not only rank for keywords but to be the best possible response to a wide range of conversational prompts, positioning you as the primary source for a generative answer.
- Core Entity & Fact Optimization: We ensure your key brand facts, product details, and unique value propositions are structured in a way that is easily recognized and extracted by generative AI models.
- Trust & Veracity Signals: We implement strategies to build and showcase strong signals of trust and authority, which are crucial for AI models when selecting sources to include in their generative summaries.
App Store Optimization (ASO): Winning the Mobile Race
What is ASO and Why is it Essential? With billions of apps available, getting discovered is the biggest challenge for any developer. ASO is the process of optimizing your mobile app’s presence to rank higher in app store search results, increase visibility, and drive organic downloads. Without ASO, your app is effectively invisible.
Our ASO Services Include:
- Keyword Research: We identify the most relevant and high-traffic keywords that your target audience uses to find apps like yours.
- Title & Description Optimization: We craft compelling titles, subtitles, and descriptions that not only rank well but also persuade users to download.
- Creative Optimization: We test and optimize your app’s icon, screenshots, and preview videos to increase click-through rates and downloads.
- Review & Rating Strategy: We provide guidance on how to manage and respond to user reviews, which is a key factor in app store rankings and user trust.
Our Unmatched Experience: The Secret Sauce
In a crowded market of digital marketers, few can claim the depth and breadth of experience that we bring to the table. Our founder, Yasha Harari, has been a marketing professional since 1980, and has been practicing Search Engine Optimization since before the term was even coined. We have been at the forefront of the App Store Optimization, Answer Engine Optimization, and Generative Engine Optimization industries since their inception.
This isn’t just a service for us—it’s our legacy. We understand the historical context of search, the evolution of algorithms, and the timeless principles of connecting with people. This unparalleled experience is what allows us to deliver results that others simply cannot.
Ready to Get Found?
Whether you’re a startup looking to make your mark, an established D2C brand ready to scale, or a business aiming to dominate the digital landscape, we have the expertise to help you achieve your goals.
Contact us today for a free consultation. Let’s build a search strategy that puts your business at the top—and keeps it there.
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